Creating Creative Careers

“Thinking out of the box” - the only successful mantra for any kind of business today. Every manager wants their employees to be creative in managing their day to day work. Today, not only corporate houses but individuals also have innovated ways to convert their hobbies into careers for themselves, that don’t just satisfy their creative desire but also act as a source of revenue for them.

Today we can see many careers, which we could never imagine of some years back. This generation does not hesitate in experimenting with their careers. The priority of the young guns today is to do what they want to do and not what they are supposed to do. Some do fail in this venture but they don’t complain as this was the path they choose themselves. But the determined ones do make it and successfully make a stand for themselves in this world.

This attitude of the young generation of taking risk and a wish to revolutionize the age old processes of business, has given rise to “Entrepreneurship” in India. Even highly educated graduates from the superior B schools today opt for setting up their own business rather than work under someone in this big bad world. Let’s discuss some new, innovative careers that have come into existence due to creative minds.

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If you think that the word "styling" is only applicable to hair, clothes, accessories, and interiors then; you are wrong. Well, you don't know that your food is open to styling too. What is food styling all about? The name explains it all: – presentation of food in a stylish way which attracts mass. It has a vital role to play in today’s competitive world like today's where packaging, labels, advertising and optimum visibility are the weapons.The role of the food stylist is between a creative or art director who defines the concept and the photographer who captures it on a film. The food stylist translates the concept into reality and presents it in front of the camera -- right on a platter. A highly imminent field for the professionals of food industry. Mrs. Saba Gaziani, a Mumbai based food stylist, is very happy about the way her profession is whirling up. Large food companies needs food stylist for packaging and it is given paramount significance as it attracts consumers to purchase the product

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Imagine yourself taking your pet to their specialized parlor for a massage or for a hair trim! I am not joking; Think again! A Mumbai based famous television artist has come up with this concept few months back. She has turned her love for animals into her profession. She has come up with a pet parlor that offers all kind of services for animals which you could never ever think of, like a hair trim, body massage, wash, accessories, clothing and also match making for mating. When asked about how she got this concept, she says it’s distinctly her love for pets. She has a habit of taking special care of her own pets for which she was praised every time and so thought of extending her special treatment for not just her pets but all the other pets around. Tracking such kind of a profession, many others have also jumped into this industry and are doing well for themselves. So the next time you go to the parlor don’t forget your pet at home.

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What do you do when you have stained clothes? Certainly, you send them to the laundry and get them cleaned. So let me ask you one more question; What do you do when your shoes get stained? Many of us would not have any answer to this, but Mumbai based Vinnie Chaddha has given all of us a solution on this. She is the first to come up with a ‘Shoe Laundry’ concept. She observed that people buy expensive footwear but do not take care of them as they are not aware of the materials used on footwear like leather; swede etc. and her obsession for footwear inspired her to emerge in this field. She has come up with her first store in Mumbai and is experiencing a very good response. Following this great idea she has also entered into the reality show – “Business Baazigar”, and earned herself a special award. Therefore she says don’t take your obsessions flippantly as they might escort you to great heights.

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So, next time when you think of a career, don’t look too far. The answer lies within us, it’s just that we need to realize and work upon it seriously. Many of us think that success can be achieved by hard work too. Apparently, hard work is the most important factor, but if your work reflects creativity and if you start enjoying the work you are doing, you will do it better and faster. So the bottom line of all this is that never take your hobbies or interests lightly as, that is what you really like to do. If you have the passion and courage to go ahead then start working out things for yourself. As rightly said by legends that, “Creativity always shows you a different path”

Siddhi.S.Mahaddalkar MBA Marketing Professional